Samsung Seoul Hospital Wins Prestigious Red Dot Design Award

Exciting news from Samsung Seoul Hospital! They've recently been honored with a Winner award at the Red Dot Design Award 2026 in the Brands & Communication Design category for their website. This recognition stems from the significant improvements made to their English website, designed to offer essential information more accessibly to international patients, and it has garnered considerable positive feedback.

Key Highlights of the Website Revamp

Samsung Seoul Hospital launched a comprehensive overhaul of its English website in November of last year. This wasn't just a cosmetic facelift; it involved a complete restructuring of the information architecture to align with the journey of international patients seeking medical care. Notable aspects of this revamp include:

• Revamped Health Library: Providing systematically organized health information on major diseases.
• Interconnected Content: Linking departments, medical staff, and health information, allowing users to easily find related details after searching for a specific condition.
• Enhanced International Patient Services: The section for international patients has been improved, with separate menus for inpatient and outpatient services, and information presented in a step-by-step manner.

Improving Services Tailored for International Patients

Through this website redesign, Samsung Seoul Hospital has made significant efforts to enhance the convenience for international patients accessing information. Recognizing the diverse languages, cultures, and healthcare practices across different countries, they've organized menus and screen layouts more intuitively. This allows users to navigate through the necessary information sequentially, from preparing for treatment to the actual medical visit.

Commitment to the Future

Lee Jeong-eon, Director of External Relations at Samsung Seoul Hospital (and Professor of Breast Surgery), stated that this award is a testament to the collaborative efforts of various departments. He expressed a strong commitment to effectively communicating Samsung Seoul Hospital's excellent medical capabilities to international patients and healthcare professionals through a digital platform optimized for the global search environment.

Since the relaunch of Samsung Seoul Hospital's English website, it has seen a surge in visitors from various countries, including the United States, Singapore, India, and China. These developments are expected to further solidify Samsung Seoul Hospital's position in the global healthcare market.